This Cookies Policy sets out the basis on which we, ColourPop® Cosmetics, LLC, use cookies and similar technologies on or in relation to our website, www.colourpop.com (our website). This Cookies Policy was last updated on 5/23/22.
‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. For residents of the European Union, ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so.
About Cookies
What are cookies?
Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customizing a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.
Essential and non-essential cookies
Cookies can be classified as either ‘essential’ or ‘non-essential’.Essential cookiesThese are cookies that are either: used solely to carry out or facilitate the transmission of communications over a network; or strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.Non-essential cookiesThese are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyze your behaviour on a website or personalize site and email content to your interest (‘functional’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).
Session and persistent cookies
Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.Session cookiesSession cookies last for as long as you keep your browser open. They expire when you close your browser.Persistent cookiesPersistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
First and third party cookies
Cookies can be classified as ‘first party’ or ‘third party’.First party cookiesThese are cookies placed on your device by our website domain.Third party cookiesThese are cookies placed on your device by third party website domains.
List of cookies used
Essential Cookies
Legal Basis for ProcessingWe process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).Legitimate interestsEnsuring our site functions properly and providing you with online services you have requested.
How to opt out of essential cookies
Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.
You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.
Non-essential cookies
We use the following types of non-essential cookies on our website:
- Functional cookies
- Analytical (or performance) cookies
- Targeting (or advertising) cookies
Functional cookies
These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose.
How to opt in or out from functional cookies
Processing information about you contained in or obtained from functional cookies
Legal basis for processingWe process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.Legitimate interestsImproving your website experience and providing or enhancing the website functionality you have requested via personalization technology. Additionally, we use this information to determine where users may be encountering errors or bugs on the site or to solicit feedback from users on how the site may be improved or what products we should offer in the future. This information is analyzed in an aggregated, anonymous manner where individual user data cannot be viewed.
Statistical (or performance) cookies
Statistical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work.
The Google Analytics cookies used on our website are: _ga, _gat, _gid, collection. The information we collect using analytical cookies is collected on an anonymized basis.
How to opt in or out from analytical cookies
Processing information about you contained in or obtained from analytical cookies
Legal basis for processingWe process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).Legitimate interestsAnalyzing how individuals use our website to help us improve our website and business.
Marketing (or advertising) cookies
Marketing (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the targeting cookies for the following purposes on our website: to let you share User Generated Content (UGC) or products on our site via social media networks such as Facebook or Instagram.
Processing information about you contained in or obtained from advertising cookies
Legal basis for processingWe process information about you contained in or obtained from advertising cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).Legitimate interestsDisplaying advertisements to you about our products and services.
Third party cookies
Third parties use cookies to analyze your use of our website and/or to display advertisements (including third party advertisements) to you.Google AdWords cookiesTo track whether you have come to us via an advertisement we have placed on a search engine results page AND/OR elsewhere across the internet, such as another website and to record information relating to how you came to us such as your location when you accessed our website, the time of day you visited and the device you were using and how much you may buy. Google may use different cookies to track how you came to our website depending on what advertisement you clicked on and where.Google remarketing cookiesTo display advertisements to you about our goods and services across the internet, including on other websites you visit. Google uses cookies to display advertisements to you about our products and services on other websites and locations across the internet based on the fact that you have visited our website.
Processing information about you contained in or obtained from third party cookies
Legal basis for processingWe process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).Legitimate interestsThe purposes for which we use the third party cookies as described above.
Web beacons
We and any marketing companies we use such as Klaviyo Inc. or Qubit Inc. also embed web beacons in our marketing emails and on our website. Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.
Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).
Facebook Pixel
We use a Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.
TikTok Pixel
We use a TikTok Pixel on our website. TikTok Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on TikTok and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use TikTok Pixel to create retargeting advertisements and custom audiences for our advertisements on TikTok and on our website.
TikTok aggregates data gathered from our use of TikTok Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use TikTok’s advertising services.
Pinterest Pixel
We use a Pinterest pixel, called the Pinterest Tag on our website. Pinterest Tag is a tracking code which allows us to track and monitor the success of advertisements we use on Pinterest and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Pinterest Tag to create retargeting advertisements and custom audiences for our advertisements on Pinterest and on our website.
Pinterest aggregates data gathered from our use of Pinterest Tag on our website with data it gathers from other sources to tell us and Pinterest how their ads are doing using the Pinterest Tag. The Pinterest Tag delivers insights to us and Pinterest about actions that a person takes on our website after viewing an ad on Pinterest.
How to accept or reject cookies
There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below:
You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable. Additionally, added functionality which is provided by personalization technologies will likely not work- impairing our ability to provide content or products which are most relevant to you.
You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.
Accepting or rejecting cookies
Browser settings
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:
Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.
Existing cookies
To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.
Web beacons
You can opt in to us using web beacons in our marketing emails by electing to use marketing cookies.
You can opt out of our use of web beacons in our marketing emails by going to the bottom of any email from us and clicking ‘unsubscribe’ or by emailing privacy@colourpop.com
Facebook Pixel
You can block the Facebook Pixel using our cookie control tool by electing not to consent to advertising cookies.
European Interactive Digital Advertising Alliance Tool
You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.